32 governed assets. Safety-critical content is always free. Each asset carries a clinical risk level (L1 preparation → L5 urgent care), a required control, and rule-engine mapping.
Trying to Conceive · TTC / cycle awareness
May guide timing/questions. Must not diagnose ovulation/PCOS/endo/thyroid. Red flags route to provider review.
Trying to Conceive · TTC / diagnostics
Discussion guide only. Must not interpret results as diagnosis.
Trying to Conceive · TTC, hormones
Must not diagnose PCOS. Route to clinical + metabolic + mood pathways.
Pregnancy · Pregnancy visits
Route BP ≥140/90, pre-eclampsia signs, missed screening to approved care wording.
Pregnancy · Pregnancy scans
State scans reduce uncertainty but cannot exclude every condition.
Pregnancy · Pregnancy meds
Must not clear any medicine as safe. Capture name/dose/timing/gestational week.
Pregnancy · Pregnancy nutrition
No prescribed doses. Discuss folic acid, iron, iodine, vit D with provider.
Pregnancy · Pregnancy ≥28w
Reduced movement escalates immediately to urgent-care wording.
Pregnancy · Third trimester
Preparation only.
Pregnancy · Third trimester
Preferences only — not a medical order.
Pregnancy · Any trimester
Bleeding, severe headache + vision, seizure, chest pain, severe SOB, reduced movement → urgent care now.
Postpartum · 0-6 weeks postpartum
Heavy bleeding, fever, calf pain, severe mood symptoms → provider review or urgent care.
Postpartum · Postpartum + peri-menopause
Prolapse, pain, incontinence patterns → physio/provider referral.
Postpartum · Postpartum
EPDS ≥13 or self-harm item → same-day mental-health pathway.
Baby · 0-6 months
Not feeding / unusually sleepy / dehydration signs → urgent care.
Baby · Breastfeeding
Mastitis, cracked nipples, poor latch → lactation / provider referral.
Baby · Starting solids ~6m
Education per NHS/WHO weaning. No age below 4m.
Baby · 0-24 months
CDC/AAP milestones. Any missed milestone → provider review prompt.
Baby · 0-24 months
Regression, loss of skills, seizure, unresponsive → urgent care.
Everyday Health · General wellness
Discussion guide only, not diagnosis.
Everyday Health · General wellness
Education + tracker. Blood in stool / weight loss → provider review.
Everyday Health · Metabolic health
Education only. Route to metabolic screening discussion.
Everyday Health · General wellness
Rule out iron, thyroid, postpartum patterns via provider.
Everyday Health · Preventive
Age-based cervical, breast, BP, glucose reminders.
Everyday Health · Cycle + menopause
Post-menopausal bleeding, flooding, breast lump → provider referral.
Mental Wellbeing · Any stage
Self-harm / suicidal ideation → immediate crisis wording + escalation.
Mental Wellbeing · Working women
Route persistent burnout to mental-health support.
Femi Fit · Postpartum + general
Cleared movement only. Pelvic pain / bleeding → pause + provider.
Empower Me · Partnership
IPV screener → safeguarding pathway, never marketing.
Empower Me · Co-parenting
Preparation content only.
Empower Me · Empowerment
Engagement only.
Sexual Health · All life stages
Pain, bleeding, dyspareunia patterns → provider review.