Partner pathways
FemiHealth never sells attention. Referrals fire only when the rule engine confirms clinical concern — with the woman's consent and a printable summary in her hand.
Provider network
Fertility clinics & labs
Trigger: 12 months trying (or 6 months if >35)
Handoff: Warm referral with a printable summary of cycles logged.
Rule gate · TTC persistent concern
Maternity providers
Trigger: Pregnancy red-flag or booking gap >12 weeks
Handoff: Priority booking + prep checklist auto-attached.
Rule gate · Pregnancy L4/L5
Pediatric & developmental services
Trigger: Missed milestone + parental concern
Handoff: Screening tool result forwarded with consent.
Rule gate · Baby milestone escalation
Lactation consultants
Trigger: Feeding difficulty logged twice in a week
Handoff: Same-week appointment slot with 1-page latch summary.
Rule gate · Feeding difficulty
Mental health support
Trigger: Repeated low-mood or PPD screen positive
Handoff: Immediate booking + safety plan if screen ≥ threshold.
Rule gate · Mental wellbeing L4/L5
Diagnostics & pathology
Trigger: Metabolic or hormone red-flag pattern
Handoff: Pre-filled lab request, results returned into the app.
Rule gate · Metabolic risk
Pelvic physio & recovery
Trigger: Postnatal pain, incontinence, prolapse signs
Handoff: Video assessment first, in-person if flagged.
Rule gate · Postpartum L3+
Monetization ladder by journey
Doc 6 §5 — free earns trust, paid deepens support, partner activates care.
| Journey | Free | Paid | Partner |
|---|---|---|---|
| Fatigue, burnout, gut, hormones | free checklist | premium course | diagnostics / lab partnership |
| TTC / fertility | free fertility checklist | paid fertility program | clinic / lab referral |
| Pregnancy | free pregnancy guide | premium pregnancy course | maternity partner pathway |
| Postpartum | free recovery guide | postpartum program | physio / counseling / fitness |
| Baby feeding & milestones | free tracker | feeding or milestones intensive | pediatric / therapy referral |
3-phase roadmap
Launch: onboarding, habit loops, free + first premium courses
- · Life-stage onboarding
- · Personalised dashboard
- · 10 free courses
- · 6 premium programs
- · Guided tools
- · Freemium + sponsor inventory
Deepen: journeys, community, mini-programs, referrals
- · Weekly summaries & nudges
- · Moderated communities by stage
- · 7–14 day mini-programs
- · Partner care flows
- · Prevention/metabolic tools
- · Sponsor scaling
Platform: AI, mobile app, TMC CRM & provider integration
- · Governed AI decision assistant
- · Native mobile app
- · TMC CRM integration
- · Provider handoff
- · Telecare add-ons
- · Enterprise licensing